Everyone knows what the 3 Rs are - Reading, wRiting, and aRithmatic. I would like to propose a change. I think the 3Rs should be Ruffles have Ridges for a Reason. Let us take this moment to celebrate the unknown person who came up with the idea to put ridges on potato chips. I realize that this break through isn’t nearly as important as say spray cheese but its way up there. Our hero had a dream. A dream that one day we would be able to dip our chips without breakage. That one day we would be free from fishing the carnage out of the dip bowl.
The concept of stiffening panels by placing darts on the surface has been with us for a long time. It’s a technique that sheet metal engineers use to keep your door panels from fluttering as well as raising the resonant frequency of your Fog Lamps. It’s used in virtually all fields of engineering and of course now in snack food.
No team could have come up with the idea. Somewhere out there the single person with the vision lives. You know who you are. You are the visionary that revolutionized the chip business by creating a whole new untapped marketing segment. You spent the time in the lab when every one else went home. You tested chip after chip, evaluating all the possibilities. The width, spacing, and depth of the ridges were critical to it’s tensile and shear strength. The possible combinations were infinite. Some days when you were close to an answer it fell apart at the end just like the broken chip sticking out of the dip vat. The others laughed and went home but you persisted.
I wish I could have been there for the break though. The excitement that you must have felt as that first chip plunged into the dip and emerged unbroken on the other side. There were no reporters there that day, no cheering crowds. There was only you. It was fitting because only you believed. Only you deserved to see that moment. It must have been like Edison seeing the light come on. It was a victory of man vs. chip. You knew in that solitary moment that the world would never be the same. The Pringles guy was good with the whole “chip in a can” thing but you gave us value. In the spirit of Edison and Bell, you gave us a chip that Americans can be proud of. I raise an unbroken dip covered chip to you and say “Good Job my man, Good Job!